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CVS Holdings PLC and the top Georgian sportsbook, Crystalbet just signed a multi-million deal agreement. The international betting group acquired the majority stake (51%) of Crystalbet. The rest 49% has to be purchased in 2021. Crystalbet – The Gold Rush. Agency – Film Asylum. Director – Vako Kirkitadze. Sound and Music by Postred. Related Projects. Wissol Group – Zestafono.
4 June 2018
Crystalbet Unveils Exclusive GVC Gaming Suite
GVC is pleased to announce the launch of a comprehensive suite of casino content on Crystalbet, the fully-licensed Georgian sports betting and gaming brand in which GVC acquired a 51% stake on 13 April 2018. The move marks the first milestone in integrating GVC’s proprietary and licensed content into Crystalbet’s product line-up.
Crystalbet’s customers will now have access to over 150 games from suppliers such as NetEnt and Yggdrasil as well as around 15 titles developed by GVC’s in-house studio and available exclusively through the Group’s proprietary platform. The games include a broad range of slots and table games, including progressive jackpot slots, offering multimillion-euro prizes. The content will be offered across multiple channels, including PC, web and mobile.
GVC is also working with the Crystalbet management team to integrate its market-leading CRM tools and knowhow, helping the brand to further improve customer acquisition and retention. Additional product from GVC’s portfolio will be introduced throughout the year including live dealer games and further content that GVC licences from other leading third-party suppliers.
Today’s launch comes on the back of GVC’s recent trading update that reported Crystalbet’s outstanding performance in the year-to-date, with wagers up by 45% year-on-year and NGR, up by 83%.
Commenting on the announcement, Shay Segev GVC’s Co-Chief Operating Officer said:
“We are delighted to have integrated GVC’s gaming content with Crystalbet in such a short space of time since last month’s acquisition. Georgian customers will now have access to a hugely expanded range of games which we believe is by far the broadest and best in the market.”
Koba Giglemiani, CEO of Crystalbet added:
“The support that GVC have provided Crystalbet since we began working together has already had a hugely positive impact on our business. The benefits we are seeing, even at the earliest stages of our integration, makes us extremely excited about the future. We are looking forward to progressing the integration and offering our customers the very best online gaming experience.”
ENDS
For further information contact:
GVC Holdings PLC
Jay Dossetter: +44 (0) 20 7337 0100
About GVC
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GVC Holdings PLC is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino.
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The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. GVC acquired Ladbrokes Coral Group plc on 28 March 2018 and is now the UK’s largest high street bookmaker, with over 3,500 betting shops. The Group, incorporated in the Isle of Man, is a constituent of the FTSE 250 index and has licences in more than 20 countries, across five continents.
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For more information see the Group’s website: www.gvc-plc.com